10210

Faber Coffee Machines · Coffee machines · 2026 vs 2025

Faber Coffee Machines.

Faber makes ESE pod coffee machines. The brand did not read as premium and the website did not do its job.

A dark frame from the spot: a Faber machine body with the bull logo, on a black set.
Client
Faber Coffee Machines
Sector
Coffee machines
Period
2026 vs 2025
Services
Brand, strategy, content, performance, AI
With
Octopus Digital Agency (e-⁠commerce management, digital growth and performance), Limbo Studio (shoot and campaign)
Gloved hands hold a brass and steel brew group during assembly.
Gloved hands fit the drip tray on a polished steel Faber machine.

Beyond the brand, we digitalised how the company works and brought AI into its processes. It is a service 10210 now offers on its own, and Faber is the case behind it.

Talk is a number.

+25%

Online sales, January–October 2026 vs 2025. Source: Shopify, Octopus report.

A black and steel Faber machine on a white base lit from below, against a dark background.
A black and steel Faber machine, front view, on a dark background.
Detail of a drip tray with concentric slots and the bull emblem, beside a navy machine body.

Talk is a number.

11x

ROAS, net revenue on ad spend, January–October 2026. Source: Octopus report.

A polished steel Faber machine half assembled, with the brass group visible, on a white table.
Gloved hands work on the polished steel body of a Faber machine.
Two Faber machines side by side, one cream and steel, one cream and brass.

Photos: Limbo Studio. Film: shoot and campaign by Limbo Studio.

The brief.

The brand was not positioned as premium, and the website was not efficient.

What we did.

Rebranding and premium positioning, with a global marketing strategy.

Building the new website, together with Octopus Digital Agency.

E-⁠commerce management, digital growth and performance, with Octopus Digital Agency.

Shoot and campaign, with Limbo Studio. Social media management.

Digitalisation of company processes and AI integration.

What moved.

A premium brand, and an e-⁠commerce site that is stable and performs.

Online sales +25%, January–October 2026 vs the same months of 2025 (Shopify, Octopus report). ROAS 11x on net revenue.

October 2026: online sales +50% vs October 2025 (Shopify, Octopus report).

10.5K followers on Instagram (October 2026). 2 co-branding projects in progress, names not disclosed.

Period: January–October 2026 vs 2025.

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